Tips To Choose the Best Insurance Broker for Business

The insurance sector is full of opportunities and risks. That is why it is advisable to take the help of an insurance broker before insuring your business. Insurance brokers are also known as professional intermediary or agents.

It is always important to understand the rules of the insurance policy in order to get the best out of it. If you are insuring something simple, like a car, then you can buy a policy on your own. But if you are insuring important things like house, property, or business then you should take the help of insurance brokers. They will offer you proper guidance about liability and UM or UIM limits.

But before choosing a broker you should know a little about the brokers. There are several types of brokers or agents. One type is the “captive brokers”. The captive brokers offer insurance policies of only one type of company. The other kind is the “independent brokers” who offer insurances of more than one company.

The policies that you buy from these brokers include 7-15% commission of the broker. So, when you buy a policy from a broker you will land up paying a commission and a fee.

Insurance is a market where comparing all the available policies is important before shopping. It is always better if to take the advice of experienced professionals to avoid confusion and difficulty of choosing the right one.

Here are certain tips that we are providing that will help you to choose a good insurance broker for yourself:

Take Recommendations

Do not hesitate to take the advice of your friends or colleagues. It is always better to rely on the ones you know than to rely on yellow pages or advertisements. Most people have a tendency to refer persons with whom they had a good experience. Ask them questions about their experience with them, how much responsive was the broker and how much helpful was the agent while filing a claim.

Check The State Insurance Website

Every place has departments that dedicates to track the details of the insurance companies, brokers, and agents who carry out business in the state. From there check the license, details of the broker to make sure that he is not fraud.

Commercial Compared to Personal Things

Different brokers specialized in different markets. Therefore, you should choose the agent who will be able to solve your needs.

Customized Advice

An experienced insurance broker will be having good knowledge of the policies, its coverage, and the costs. The person will be guiding you to choose the best policies.

Therefore, if you find all the above qualities in a broker you know or have heard of, do not hesitate to hire him or her for insuring your business. This will make sure that you and your business are in safer hands.

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Why Internet Marketing Is Important?

With the prevalence of technology, people across the globe are spending more and more time “staying connected” through their digital presence, the scenario is so morphed that earlier when guests used to come they asked the host for a glass of water but now the first thing they ask is “Wi-Fi password”.

Marketing has witnessed a paradigm shift in the way it approaches the customer. It doesn’t mean just the change of medium of deliverance from television, billboards, newspapers to internet, but change the very inert nature of advertising. The likes of Steve Jobs has taught us that “One has to market precisely, to the right people, in the right way, at the right time.”

An engaging website and social media profile are invaluable to your company’s business. Consumers want to know what you’re doing; they feel more comfortable purchasing from a business with which they feel familiar. Above all, it’s important to know your audience. Social media usage differs according to gender, and depending on your target audience, there may be a specific site that’s right for your business.

According to 2015 Pew Research Center data:

• 77 percent of women use Facebook vs. 66 percent of men

• 44 percent of women use Pinterest vs. 16 percent of men

• 31 percent of women use Instagram vs. 24 percent of men

• LinkedIn usage is equal between men and women (26 percent vs. 25 percent)

• 25 percent of men use Twitter vs. 21 percent of women

In addition to knowing on which social media sites to advertise according to your target market, it’s necessary to determine the right time of day. HubSpot reveals there’s a peak exposure time for posting on the following platforms:


• 12 p.m. – 1 p.m. on weekends

• 3 p.m. – 4 p.m. on Wednesdays

• 1 p.m. – 4 p.m. on Thursdays and Fridays


• 12 p.m. – 3 p.m. Monday through Friday

• 5 p.m. – 6 p.m. on Wednesdays


• 7:30 a.m. – 8:30 a.m., 12 p.m. and 5 p.m. – 6 p.m. on Tuesday, Wednesday and


• 10 a.m. – 11 a.m. on Tuesday


• 2 a.m. – 4 a.m. and evening hours daily

• 5 p.m. on Friday

• 8 p.m. – 11 p.m. on Saturday


• Any time day and night Monday through Thursday, with the exception of 3 p.m. – 4 pm

Online, one has to market quickly and efficiently; people are often trying to get to the content they really want to see, and your ad is standing in the way. Say what you do, what you offer, and why you’re the best in a clear, succinct manner is where we come into picture.

We firmly believe that marketing is as important as making the product.

Six advantages of Internet marketing are:


Internet marketing enables you to be open for business for 24*7 without worrying about staff and the physical presence of stores. Offering your products on the Internet is also convenient for customers. They can browse your online store at any point in day reaching through it with a device of size of a palm.


By marketing on the Internet, you can overcome barriers of distance. You can sells goods anywhere across the globe as long as you can target the market you feel will respond. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell globally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localized services include translation and product modification to reflect local market differences.


Marketing products on the Internet costs less than marketing them through a physical retail outlet. You don’t’ require a physical place for rental or maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.


Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.


The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.


Internet marketing enables you to take advantage of the growing importance of social media. A pattern has been observed where there is link between social networking and online revenue growth. According to the experts, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.

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Where and How to Buy Bathmate online for Cheap?

What website sells the Original Bathmate Hydromax? If you’ve chose to purchase this dick pump then you might be wondering where can I buy Bathmate. This is probably the favorite manufacturer of penile pumps in the world today and demand is increasing as more men are discovering the key benefits of using a pump for penile enhancement. They are not only good to use for aesthetic reasons (boosting your penis length and caliber), additionally, they often are widely used to treat all varieties of penis deformation. There is a huge selection of sites selling the stove but as I’m sure you’re aware, not everyone legit. So let’s have a look where to acquire bathmate, shall we?

Where can you order Bathmate online?

There are many authorized sellers online where one can buy bathmate, but you do must be careful because this isn’t exactly a low priced purchase. You don’t would like to get scammed and also be out of pocket by a huge selection of dollars. Even worse you could possibly end up which has a fake that might look like genuine, but not cause you lasting destruction of both your pocket plus your manhood. Some sites are even claiming to offer bathmate nonetheless they simply take your cash and don’t deliver. It is always easier to use sites with good reputation in order to prevent scams.

If you don’t want to buy dick pump then you should go for extender like Sizegenetics, Phallosan etc. Make sure to first check phallosan extender review before you order it. Once you assured with the result and review then only go for it.

This water based pump is designed for sale on many e-shops throughout the internet. However, you’ll find reports that a great many scammy websites sell you counterfeit and very damaging versions in this product and pills like semenax.

Therefore, I can only recommend getting Bathmate only by reviewing the official website! Not only will you have the capacity to choose from 3 cool cylinder colors (blue, red, and clear), you’ll receive the best support system to your pump too.

You can’t really advance than shopping straight from the source!  Both these websites ship worldwide, so whether you’re searching for a Bathmate in the UK, US, or elsewhere, your order are going to be shipped straight away to you directly. Moreover both of them ship that has a very discreete packaging the big plus for all that doesn’t want their private lives exposed! That is one other reason why we recommend the above to buy bathmate from.

If you intend to check out the huge selection of pumps, Bathmate Direct is just about the better option since you can buy all of the latest penile pumps (in all of the different sizes) here also as pump accessories. There are also value packs available which could potentially save a little money over choosing a pump and accessories individually. They also get shipped together so it’s less shipping costs and less hassle for you personally.

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3 Hit Tactics to Make Your Online Business a Success

Online business has grabbed a lot of attention in the recent years. A lot of brands have started acknowledging the power of online business. They are working actively to be a part of this ever changing business world. The perfect combo of both, online and offline business, gives any business an edge over their competitors.

Here are a few tips to make your online venture worthwhile and make it a success story as well…

Always prioritize your first impression

We have heard this phrase many a times, “First impression is the last impression” and it turns out to be true for online businesses. If you want to create an impact in the market, you need to work on upon your online presence first. Your website serves as the online platform and acts as the face of your business. You cannot afford to go wrong on this first step of your online business venture.

According to experts, your website design should be simple and navigation friendly to convene your visitors and at the same time,it should be attractive enough to generate interest to explore further. The combination of both has always proved its credentials in the past and would continue to do so as well.

Another important aspect of modern times is to make your website design responsive in order to make it easily accessible through a variety of devices available at the user’s disposal.

Content would always play a decisive role

No matter what business you are in, the content marketing is always going to be there as a driving force behind your online marketing campaigns, advertising campaigns, getting more organic traffic to your site and every other key goals, you want to achieve for your business.

When we say “good content”, that means a content which is grammatically sound, relevant to the users and is ideally designed to sync in well with the search engines like Google

Never underestimate the power of social media

Social media platforms have taken the world as a storm and every business wants to utilize it to the utmost level for a better outcome; especially when it comes to designing marketing campaigns.

There are multiple social media platforms and you need to choose one, which is ideal for your business and wherein, you may find your potential customers. One of the key advantages of using social media platforms for your marketing campaigns is the fact that it is cheaper as compared to the traditional marketing channels.

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Is It a Pain to Make Money With Affiliate Marketing?

If you are looking for ways to make money online but wondering how, this article will trigger some ideas to help you do so.

There are many different legitimate ways to make money on the internet. One of them is affiliate marketing. It is maybe the easiest and the cheapest. For example, there’s no charge to create an account and get a look around.

Affiliate marketing demands so little or no money to do that it attracts a large number of people looking to earn money online.

So the field is saturated, right?

This is a typical cause of anxiety of those wishing to get into this type of marketing and one that I asked myself too when I first got started online in it.

Affiliate marketing may seem to be saturated, but really it isn’t. The truth is that you are able to definitely earn money with this type of internet marketing. If you’re new to affiliate marketing, the secret is to find a niche in which you can generate income.

So in case you are looking to generate money online from home free, I strongly recommend adding this type of marketing in your monetization mix. One of my favorite methods to monetize my blog is by way of online affiliate marketing. I really like it as it’s an extremely easy, transparent model for earning income online.

Now, to the question “Do affiliate programs work?” the answer, without hesitation, is, “Yes, affiliate programs work.”

You can begin by looking over your favorite brands and businesses’ websites to see if they’ve got an affiliate program. This is often stated in the footer. Further, consider ClickBank, PayDotCom, Peerfly, JVZoo, ShareASale, Linkshare, eBay, AliExpres, and Commission Junction. You can also search in Google for other affiliate programs and networks.

While there are many affiliate networks (a company which sells products of other people, like ClickBank) and affiliate programs (a company selling its own products, like eBay), by far the largest and most famous affiliate program is Amazon.

Why You Must Get Training for Affiliate Marketing

Although affiliate marketing is easy, you may need help to succeed in it.

Personally I find the Wealthy Affiliate and the Pajama Affiliates Mastermind Group the two most valuable venue for internet affiliate marketing help there is due to the constructive and supporting learning environments that are fostered there.

Generally you will start the very first phase of training for free. In case you are starting out as a small business owner, it’s likely that these courses can assist you tremendously. For newbies, there is no doubt that they will benefit immensely.

These training courses are also available in paid form from some affiliate marketing sites and private coaching groups where you can acquire personal attention. The biggest, Udemy, offers you a page jammed full of discounts for a lot of on-line courses. Coupons are available for many great business and marketing courses. Each one of these courses was made to walk you through the essential elements of online affiliate marketing.

I personally did not succeed in affiliate marketing until training taught me to do things right.

What You Need to Do About Make Money with Affiliate Marketing

So should you be creating a web site about babies, you’d search the many affiliate networks and search for products that are relevant to the theme of your site. This site includes affiliate links. These sites could also provide a link that will take visitors directly to the site to get the products.

Begin by selecting products you’re passionate about from the affiliate site. Don’t begin posting about every product related to your niche. Start small. And when the money begins to come in, don’t go spending it. Use it to scale up your business.

Types of Make Money with Affiliate Marketing

Publishers might be potentially recruited, and there’s also an elevated chance that publishers within the network apply to the program by themselves, without the necessity for recruitment efforts by the advertiser.

A typical alternative is performance marketing, but you’d find other recommendations too. On the other hand, affiliates sometimes use less orthodox techniques, including publishing reviews of goods or services provided by a partner.

The Honest to Goodness Truth on Make Money with Affiliate Marketing

You’re going to earn your money pre-selling products. There are not any simple and instant methods to make a great deal of money online. Although affiliate marketing is not a get-rich-quick scheme, never before has it been very easy to find affiliate merchandises to sell. So, if you have a basic knowledge of internet traffic generation, then you are going to easily compete together with the big boys that have millions in start up funds.

Though you might not expect good margins here, but you really can expect substantial volumes of business. This means you don’t have to make lots of sales to generate a lot of funds.

How you get your commissions

With affiliate companies, there are several ways to get your commissions. Some may pay immediately you make a sale. Others may wait for a certain time. Yet others pay you when your commissions reach a certain amount (fixed by them or chosen by you).

Now that you have the basic information about affiliate marketing, what remains is action. Dive in, continue learning and networking and why not, you might just become the internet sensation of tomorrow!

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How to Market to Schools

Every year the education budget in the UK is set to over £85 billion and successive governments seem very keen on protecting this portion of their budget. The reasons for this are plenty but that’s not what we want to discuss here, it kind of doesn’t matter. What matters is how you get your business in front of school buyers, how you market to schools and how you make schools a part of your turnover.

Because their budgets are being protected, it is important to remember that once you have a good database of schools buying from you, provided you look after them and provide a good service, you will enjoy a good customer life span and a reliable source of income. Public sector bodies like schools also pay you on time giving you reliable cashflow. So, just how do you market to schools and guarantee yourself a good return on your investment.

Well firstly, it is important for you to know your audience. Within a school there will be scores of budget holders and decision makers. Companies selling textbooks based around Maths or French have the easiest task – target the heads of these departments. Companies selling catering or maintenance services have a slightly more segmented task – in a Primary school it is likely you will be dealing with the head, in a Secondary school you could be dealing with the bursar, the business manager, or the catering or site manager. Right from the start when you embark on a campaign to market to schools, you must remember to get the target right. You are not selling to the school, you are usually marketing to department within it.

Secondly, you need to know how your product is relevant to schools and market your product to schools accordingly. Again with the textbooks, this is easy, your whole product is probably designed for schools and so your campaign to market to schools can be designed for the audience. However, if you are selling grounds maintenance to sports clubs, schools and motorway service stations for example, then you will need a different approach for the three markets. It may sound obvious, but too many companies get this wrong, and just assume that one advertising campaign fits all. Whilst this may be true within the private sector, when you market to schools, it is not. You need to tailor both your marketing and your product offering to schools or the teachers you intend to target.

The third and final consideration when you market to schools is that your product and your service are right for schools and that you have the facilities in place to provide the necessary support that a school will need. As we said at the beginning of this article, schools have large and protected budgets, so developing long term relationships is key and should be remembered when you market to schools. So, be sensible and be honest – market your product or service to schools in an open and honest manner and do not oversell yourself or your company, you want to slowly build up a portfolio of schools who buy from you, not make a quick buck and ruin your reputation.

Always remember when you market to schools that knowing your audience is the most important first step – it will save you time and money! Make sure your product is designed for the school, and make sure you market it well. Finally, think about the long game – slowly grow your portfolio and the rewards will be huge.

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Which Social Media Platform Is Right For Your Business?

Why use Social Media? It’s a million dollar question that arises in every second person’s mind on this planet. Basically, marketing is more than just the stuff you make and sell; it’s all about telling a story for the same that give buyers a reason to make a purchase. If you want to create your presence on the World Wide Web, so, you don’t have a choice whether we “do” social media or “not”, the question is how well we actually “do” it to get better results. All these platforms will help you to promote your business because what we post on these platforms will always stay on Google forever. Countless platforms are available on the Google to choose from, which may confuse the marketers. But now you don’t need to worry anymore, here is a list of the top best of them that you cannot afford to miss.

Google+: Undoubtedly, Google+ is one of the most powerful social media platforms, which is already used by millions of business persons for the branding of their company. Every marketer should use it because it allowed you to get connected with the mover and shaker of your industry.

Facebook: Needless to say, every second person on this planet is using Facebook and therefore, it is a perfect platform to find the right audience for your business that holds their interest and increases the visibility of your website. It enabled you to make a healthy business connection with your patrons to know about their likes and dislikes, so, you can fulfill the same shortly.

Twitter: From an individual to a businessman, everyone is on Twitter. Therefore, it can benefit your business more than anything else and give maximum results. It helps you in branding, generating more leads, professional networking, and competitive tracking and in many other things. You should give it a try for the growth of your business.

Instagram: You cannot forget to use Instagram for your business because it invites brands to get interacted with customers in an active manner. It allows you to share more visual content, including short videos that quickly grab the attention of a follower and boost the ranking of your website.

YouTube: No doubt, YouTube is one of the most successful video-sharing websites over the internet and intranet that enjoy more than one billion visitors in a month around the world. It will allow you to advertise your business visually. It works as a voice of your brand and you will never get bored with this video sharing website.

The list goes on; however, all these platforms are a must for your business. So, what are you waiting for? Try them now and promote your business socially among more and more people.

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Movement Marketing: Build a Successful Business

Why Movement Marketing?
A fundamental shift is taking place in the Customer Engagement economy that deals with the way in which we communicate with customers and prospects and the way in which we build our brand. How we do that must be done in a certain way to make sure that we are building a brand that is built to last. There is an alignment between the values of customers and prospects and the values of the companies they do business with, and it’s much more than simply understanding values and shaping culture. Yes, all that is super important, but it’s part of a bigger picture.

Wanting to learn more about this subject, my research includes reading a very interesting book recently, Scott Goodson’s Uprising: How to Build a Brand – and Change the World – by Sparkling Cultural Movements, published by McGraw-Hill. I give credit where credit is due in sharing many ideas from that book. If the information resonates with you, then you owe it to yourself to pick up a copy. And if you really like what we’re talking about, you can tweet the author, as I did, and encourage him to do an interview for Customer Engagement Magazine and directly share some great ideas as one of the experts in this field.

Let’s start with the Mind Map on Movement Marketing and study what Movement Marketing is all about. Most people think of a movement in the context of overthrowing a government, and while that is one type of movement, it’s not today’s discussion.

What is a movement? A movement is a group of passionate people with a shared identity who are committed to implementing a change in the world. There are macro movements and micro movements. The movement is often based on a set of values and beliefs that fuel its growth. A couple of key points stand out here. It’s a group of passionate people, not a group of people who are not passionate. They have a shared identity and are committed to implementing something that they strongly believe. They are all individuals but have something in common that binds them together. A movement is often tied to a higher purpose of creating meaning in the world.

Why do people enroll in a movement? There are a number of reasons: an enchanting leader captivates them; a movement helps them to do something they otherwise could not do.; the social psychology of wanting to belong to a bigger group. It’s frankly cool in some cases, and human beings naturally like to organize in groups. Also, there is a perception of strength, which is very significant. In the 2008 U.S. presidential election, President Obama had a stronger movement than all of the people he competed with for the presidency. He was very good at building a movement to mobilize his message and get it out into the world, and he was successful with it. Movements are very important, and I’ll share some business movements as we continue.

Why is a movement relevant? There’s a growing hunger for meaning in the world, for a sense of belonging, of purpose and significance in a complex and challenging world. People want their lives to matter and their values to be aligned with something that is important to them as well as to the bigger picture. As mentioned, movements can occur at the macro level and at the micro level. For example, the Arab Spring is a macro level movement, while Livestrong, formally associated with Lance Armstrong in fighting cancer, is more of a micro movement.

There is immense power behind these movements and mobilizing people to push their ideas forward to obtain a result. There’s an input, an output, and an outcome that movements try to strike. Some movements have been successful, some haven’t. For example, Occupy Wall Street wasn’t very well organized, and although they started strong, they weren’t able to sustain their message.

A key aspect of relevancy is that buying behavior is shifting. Customers are moving towards supporting brands that are more aligned with their values and morals. For example, as supermarket shoppers become aware of how food is made, they start to vote with their currency, in terms of where they want to spend their money. One thing I personally look for is the GMO Project, genetically modified organisms. I look for products that do not use GMOs. In this sense, I’m part of that movement and make purchasing decisions based on a company that believes as I do about value.

Smart companies know that it’s about understanding the values of their market and where those values make sense. They want to be seen as authentically and transparently supporting those values. Smart companies understand that they must be a relevant part of the big picture in order to move forward in the economy, and that they must show alignment.

What are the attributes of a movement? First, there is a like-minded group of souls or community in a movement with a common set of values, beliefs, and worldview. These people have passion and purpose and are part of a crusade they feel is worth fighting for. What is the crusade in your business? What are you fighting for?

People in a movement are interested in creating significance in the world, and that’s really the motive. They want a sense of contribution, and that, in itself, is the payoff: the ability for them to contribute and to accomplish their objective, which is rooted in their value and belief structure. There is often a cultural nemesis, as in the biblical story of David and Goliath. Who are they fighting? Typically, movements have a cultural nemesis that they are against, which is the struggle. In many Hollywood storylines, someone fights against the bad guy.

Movements involve having a role model, and there can be multiple role models. They are foundational-based, meaning that usually there is some type of book or manifesto of ideas. Look at any strong major movement in history and you’ll find a book; for example, in all religions of the world there is a book. There is something to reference that bonds people together. There’s a common language, common symbols, and a mantra. A mantra is a word or sound that’s easy to communicate and repeat which expresses the essence of what the movement is all about. There are common symbols, logos, flags, banners, or wrist bands, as in the case of the Livestrong movement. This helps to identify someone who is or is not part of the movement.

From a macro standpoint, many businesses use these exact ideas in Movement Marketing. There’s a cultural set of rules for people who are part of a movement. There are do’s and don’ts, acceptable and non-acceptable behaviors. Often, there is a shared experience of a struggle that binds the community together. A good example is CrossFit.

I used to be an avid supporter of CrossFit, a health and fitness regimen. A CrossFit Box is an example of language. A box is essentially the gym referred to as a box. They use a term called WOD, “workout of the day,” a language in that community. All CrossFit facilities provide an exercise facility and have various logos. They have rules and a culture. They are for and against certain things. For example, they believe in Paleo; raw food, organic food. These are all parts of ideas in this community. People support it because they want to be part of the community. They want to exercise together so they can share the struggles and the results. Part of the reason I participated in CrossFit is because I thought about all of the intense pain I went through doing the exercises and wanted to do it with others.

Work delegation and leadership development are elements of a movement. It’s very important to be able to distribute responsibility and to give people something to do, to empower them to take action and to organize themselves. A physical place where people can get together several times a year to build bonds and relationships is powerful. Getting together physically for fun and camaraderie is a key ingredient, because you can’t be too serious. Some historical movements have been very serious, but there must be some points in the movement where people are able to let their guard down a little bit in order to connect with other people in the movement. If a physical gathering isn’t possible, meeting virtually is a great idea.

Two conditions that fuel a movement are restlessness and social strain. When there’s a problem in society, there must be an issue that motivates people to come together. If there’s no issue, it’s not going to happen. Movements provide comfort through community and shared experience. A movement needs a message that is clear and repeatable, a medium to communicate the message, and a well-defined audience that appreciates the message. The message can be distributed live on a webinar, on a broadcast channel, or in an article. But it must be targeted to an appreciative audience.

Regarding organizational systems, viable means must be available to enrol people in numbers, to assimilate and activate members into a movement, and to spread the message in a viral nature. That’s where social media and SMS (short message service, texting) technology on telephones come in handy. The more you can share the message and make it easy to activate and enroll people, the more successful you will be.

How do movements operate? Scott Goodson talks about “The Swarm Effect.” Consider a group of bees flying through the air, moving in unison as they swarm. They can identify resources, opportunities and threats as they move about and communicate inside the swarm. That’s also an important attribute of a movement, because as you build a movement in the business environment, you want to consider ideas that make it easy for your group to move and to grow.

Let’s further consider some business implications. One key aspect comes straight from Scott Goodson’s book:

“I think it all breaks down as follows: for a movement to happen, you need to tap into the passion, energy, or restlessness that people have concerning some aspects of culture. To do this, you need to articulate a big idea that somehow addresses the restlessness and is expressed in a fresh, compelling way which is where semiotics can come into play. If you succeed in doing that, you may end up with a group of true believers who are ready to act, and at that point you can foster that action by providing support tools and platforms.”

That sums up the key idea here. It’s really critical to realize this idea, because everything I’m going to talk about next flows from this central concept. He goes to say:

“So you basically end up with a formula: restlessness plus an alternative idea that’s expressed effectively, plus true believers, plus facilitation equals a cultural movement.”

That’s the key idea, so let’s dive in and unwrap this concept even more.

Movement Marketing was done very differently in the old world. Today, Movement Marketing takes the old world and flips it upside down, and I want to show you how that happens. Before, customers just seemed to make purchasing decisions. Now, a lot of buying has to do with making purchasing decisions based on values, beliefs, sharing, and connecting with like-minded people in the marketplace. Scott goes on to say, “As customers begin to care deeply about issues, businesses must care about them, too.”

If the public is moving forward to a world of greater collaboration and sharing, then businesses must begin to do the same. They must move in this direction; otherwise, they will fall out of touch and become irrelevant. And if people, newly empowered by technology, gravitate towards constructive and creative movements, then businesses need to figure out how they can be relevant and move in the same direction.

Instead of marketing and advertising being focused on the individual, we now see in Marketing 3.0 a shift toward taking a message and looking at how individuals are interconnected into multiple groups that share common values and beliefs. So instead of attempting to persuade people into a particular ad message, marketers must think about how do they tap into what the market already believes? I want to really emphasize that key point. Instead of being focused on selling, the way to connect with movements is to be dedicated to sharing the message instead of controlling the message. Marketers must learn to relinquish control and let people who are part of the movement be able to share in this new Customer Engagement economy.

Strategy: You must have a clear understanding of the business movement you want to create. What are the inputs? What are the outputs? What are the outcomes? What are you trying to accomplish? Then you can start to think about why you want to accomplish it and eventually how you will do it.

Declaration: It starts inside your organization. You must build support for what you’re doing and why you’re doing it. You must declare this inside of your organization.

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The Next Step: Content Re-Marketing in 2016

Internet Marketing is quickly evolving.

Every year, there are more and more changes within the marketing industry. While some marketers choose to ignore these changes, those that adopt them early on seem to develop an edge over the competition. Those that are slow to adapt end up lagging behind.

Content remarketing is an effective way to reach out to the visitors who read the content on your site, but do not move on to become leads. Internet Marketing involves a considerable amount of writing, from emails and eBooks to articles and blog posts.

However, the key is to be effective enough in this writing to capture the contact information of those that visit your page. Then, you are able to use content remarketing to your advantage. You will have a chance to reconnect with the people interested in what you are offering.

It is important to provide visitors with a quality experience when they come to your site. This means giving them something new and unique as they engage with your content. Then, the next step is to remarket your advertising to them in order to close the deal. In many cases, all you need is effective content to put your brand back in the front of their mind and send them to your site again to make a purchase.

Getting Started

With more than two million websites in the remarketing network, Google Display Network is one of the best in the world. This includes practically all of the sites in the world, even Gmail, YouTube and mobile apps.

One of the initial steps of content remarketing is defining your target audience. For instance, you could define an audience of people that visit your blog or specific pages of your website. This will make it possible for you to reach out to those people specifically with messages and offers that will peak their interest.

In order to define such an audience, simply go to Google AdWords and create your new remarketing list. All of the cookie settings will be taken care of for you. The only thing that you will have to worry about is specifying which visitors to include in the audience.

Creating the Best Remarketing Ads

Once you have defined your remarketing audience, you are ready to focus on creating the best ads for this campaign. Ad formats are crucial due to the way the ad auction operates. Various formats do not compete with one another for positioning. The lesson that you need to learn is to diversify your ad formats. This will maximize your chances of better ad placement positions.

Keep in mind that people are driven by their emotions when it comes to clicking on content. The same emotions that attract visitors to your content are going to drive them to click your ads. Therefore, the key to a successful content remarketing campaign is to create ads that reach visitors on an emotional level.

Steer clear of plain old boring, informational ads that do not stand apart from all the others out there. Instead, create ads and diversify your formats in order to charm to your target audience emotionally.

You are already aware that content marketing works well. For this reason, you have been working hard on your eBooks, blog posts and valuable, informative content for prospective customers.

People come across your content in their social media feeds and search results. However, they do not always complete your forms then and there to generate leads. The reason is not that your message does not interest them, so you use content remarketing to capture those visitors who leave your site without becoming customers.

Recapturing the attention of your audience attention will turn casual browsers into profitable leads. This is an effective marketing strategy and if you are not practicing it, you are essentially leaving a considerable amount of money on the table.

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How to Develop iPhone Programs and Apps

Are you interested in developing an app for the iPhone? These apps are a major way to making heaps of money. If yes, then there are four ways to learn, how to do this:

1. One thing you can do is, take your idea to the developer who can build an app for you.

2. You can use an online program builder tool that requires little or no programming.

3. You should learn how to convert a program developed in HTML or other programs for use on the iPhone.

4. You can learn to develop your own apps by learning all the programs and skills yourself.

First of all, you need to decide whether you want to use “web app” or “native app”, after considering all the pros and cons of each approach.

Once you proceed it is necessary for you to know about the apps.

What is a web app?

A web app is fundamentally a website that is specifically designed for or modified for the iPhone. You can use various tools to adapt an existing website for use. It is built with web technologies like HTML, JavaScript etc. If you can build a website, then you can develop a basic web app. You need a URL and link, most of the functions and hardware are not available for you. The Web app is installed on the phone like a native app and not available in the iTunes app store and it is not written in Objective – C.


Web developers can use the tools what they know and they can modify the current web design and use existing development skills.
Not limited to Mac OS.
The app can run on any device that has a web browser like Blackberry, Android, etc…
Bugs fix in real time and not require the users to upload revised versions of their phone.
The development cycle is much faster.


Hardware access is not available.
You must develop your own payment system if you want to charge for the app.

What is a Native App?

A native app is developed using the iPhone system and is installed on the iPhone. The application can use all hardware like speakers, accelerometer, camera, etc. It is available in the iTunes App store which increases their appeal for users. But means that the apps have to be submitted to apple and approved.


There are excellent tools available through the registration of Xcode, Interface Builder, and the Cocoa Touch framework.
You can access all the excellent hardware features.

After considering all these pros and cons, now you have to decide which way you want to go ahead.

1. You can take your idea to the developer who can build an app for you.

There are several developers who will work with you and create a program for your idea and make it registered with the app store. They will fully develop the native or web app for you for an upfront fee, a monthly fee or a share of the profits.

2. You can use online program builder tool that requires little or no programming.

You can use online tools that can use to build your own apps from the templates and various tools any functions, which have the templates and tools. There are some general online app builders that are designed for general business and entertainment needs and more specific ones that target specific needs. Some of the others allow the developers familiar with HTML and Java Scripts to write the code with a specific knowledge of development. It would be nice if you know HTML, Ruby, Java, JavaScript, CSS, Python, PHP.

3. Develop your own apps by learning all the programs and skills yourself.

It may be you need to play various roles for the programming skills and understand the iPhone system, you have to be a researcher, creator, idea developer, entrepreneur, project manager, information architect, user information designer, accountant, developer, marketer and advertiser.

You need some aspect to work on an iPhone app, that includes:

You must have an ability to know what works and what doesn’t work for existing systems.
You should have market research skills to find out what is in demand.
Graphic and layout design.
Graphic user interface design, and so on.

Wishbone Software is a full-service Website Development Company and our goal is to bring your ideas to life using robust solutions to turn your “Concept” into a reality. Our multifaceted team has combined 5+ years of experience with expertise in iPhone app development, design, android applications, SEO, Social Media Marketing and iPhone applications to name a few. Every project is a unique, and we will work with you to collaboratively bring your ideas to life. No concept is too big or too small to surface, and we’ll work with you to find an affordable solution to creating the site your business deserves.

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